The way I see it, Theme songs work two ways:
An unremarkable movie can use a theme song from a popular artist to get attention.
An unknown band can get a quick burst of popularity through association with a popular movie/show.
I don't have a problem with the occassional theme song, but some bands do pretty much nothing but make theme songs, and in the end their songs all sound same-y. I'm looking at you FLOW.
It's also kind of embarassing when a band you like is so strongly associated with a theme song that isn't even representative of the band. See: The Cranberries, Galileo Galilei
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