Originally Posted by Tokyo Jihad
No, stop, tell me this isn't the case.
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It is true in Singapore for teenagers aged 13-23ish something.
And you might have to add the placebo effect. Having a brand name might make your brain think that the music sound better just like some people still say .flac is better than 320kb mp3 in terms of casual listening.
Honestly, I have seen my school mates using expensive popular branded headphones like beats or razer without even knowing the difference between 320kb mp3, lower bitrate mp3 or flac.