Well, it's obviously not JUST that. I love his back story and I think he envelopes the whole 'bad guy' persona perfectly. I also think that the cool factor of how a villain looks and acts is a major reason to think they're awesome. Hence my example earlier. Vincent and Jules own Marcellus Wallace because they look, act and sound cool despite the fact that Marcellus is their superior, and they are technically under his control due to the power he has.
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