Originally Posted by Jonny
I've heard that most live events render red numbers (is this English?), unless they sell a lot of merchandise - as the merchandise revenue all goes back to the artists. So I guess with that you should probably make as many people able to buy stuff as possible.
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yeah, you mean they are liable for the profits, which is why it is more often the case that items sell out at live shows (and why whatever is left is added to the online store), unless your a huge pop act like Utada or whatever.